WHO ARE WE?
How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women. Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
KIM CUNNINGHAM
Kim graduated from WCU and immediately went to work in the advertising industry. She has spent the last 20+ years in sales and marketing in the fields of advertising and pharmaceuticals. Kim believes that hard work, integrity and superior customer service are the 3 most crucial elements for running a successful business. She is known for going above and beyond and strives for 100% client satisfaction. When it comes to marketing, Kim's work experience has taught her the importance of an executable plan and measurable results.
Kim grew up in Horsham, Pa but once she moved to West Chester, she knew she found home. She resides in the WC borough with her daughter Madeline, and her son Connor. Kim's interests include furniture restoration, running, the beach and cooking.
co-founder, kim@skigital.com, 610-513-2727
SHANNA DECOLA
Shanna's passion for design and aim for perfection has always been the driving force behind her success. With 10+ years of design and social media marketing experience, her creativity and an eye for detail make her work stand out in the design and marketing world. Shanna cares deeply about each project she works on and will only put her name on something if it meets the customer's expectation 100%.
Shanna was born and raised in West Chester, PA and now resides in Downingtown, PA with her husband, Lou, son Louie and daughter Bella. She enjoys singing, CrossFit, the beach and spending time with her family.
co-founder, shanna@skigital.com, 484-667-0810
ERIN MCQUISTON
Erin is a graduate of Penn State University with a degree in Health Policy and Administration. She found her niche in health insurance and spent several years in customer service as a claims servicing representative before deciding to take time off to raise her family. Erin has been a Pennsylvania resident since 1988. She currently resides in West Chester with her husband, Dave, sons, David and Michael, and her beloved Shih Tzu, Zoey. An avid volunteer, she's been active in school PTO's and her childrens athletic teams. When she's not running one of her sons to a hockey game or practice, you can find her and her family somewhere on the Chesapeake Bay enjoying the water.
marketing coordinator
DANIELLE KANE
Danielle just recently graduated from West Chester University in May 2018 where she earned her degree in Marketing and Graphic Design. Immediately after graduation, Danielle started her first “big-girl” job at Skigital. Before college, Danielle was a dancer for 15 years and strongly believes this is where her creativity stemmed from. She loves being able to use her creative talents for work purposes and for fun!
Although Danielle was born in Long Island, NY she has lived in Broomall, PA for her entire life and has adopted West Chester as a second home. When she’s not at work you can find her at the gym, shopping or spending time with her family and friends.
design coordinator
RACHEL ROLLER
Rachel is a graduate of WCU with a degree in marketing. Before working at Skigital, it was the wedding industry where her career in marketing and design was launched. Working with event planners and in design studios are where she gained much of her experience. Rachel doesn't consider her career a job as it's her passion and she truly enjoys her ever-changing day-to-day routine!
When the sun is shining, you can, without a doubt, find her and her boyfriend, Brandon, at every Farmers Market, garage sale-ing, or taking their two retriever pups for a walk down the windy country roads of Chester County.
social media and design manager
Logan Ferraro
Logan is a May 2019 graduate of West Chester University. Logan started his first full-time job with Skigital right after college and his work background includes social media marketing, public relations, and content creation. Additionally, he has had experience in event planning as well as maintaining numerous leadership positions throughout college and the workforce. Logan is a classically trained guitarist and self-taught pianist, and he attributes this to his creativity.
Logan currently resides in West Chester but grew up in New Jersey and Yardley, PA prior to college. When he is not working, you can usually find him at the gym, out on the town with friends in West Chester, or heading for the beach.
content creator