Understanding How Facebook’s 2018 Algorithm Changes can Impact your Business

In January 2018, Facebook announced that it would make changes to its news feed algorithm. This is the strategy that Facebook uses to decide what is going to show up when users are scrolling on their news feed. This change may seem minimal, but it can have a huge impact on your business’s social media reach. The first thing you need to know about Facebook’s algorithm change is that it is putting more emphasis on posts from Facebook user’s family and friends, rather than businesses, brands, and influencers. This means that you are going to see more posts from your Facebook friends (engagements and new baby posts galore!) rather than from any businesses pages you follow. So what does all of th

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