West Chester Business Improvement District
GOOGLE AD CASE STUDY
The mission of the West Chester Business Improvement District (BID) is to enhance the economic vitality of downtown West Chester, PA, through an active public-private partnership between the Borough government and the business and property owners in the Business Improvement District.
The client’s goal was to strengthen the brand awareness of all components of WC BID business and Downtown West Chester with a focus on Shop Small. They wanted to become more visible on Google as well as increase traffic to their website.
One of the Marketing strategies Skigital focused on for the BID was a Google Ad Words Search Campaign. Through keywords and other techniques, Google Ad Words would allow the BID to increase its visibility of small businesses and traffic to its website.
Google Ad Words Results from
October 11th - December 16th, 2022
As seen in the data above, the visibility of the BID on Google increased significantly over the time of their campaign. Through keyword searches, skigital was able to get the client's ranking on google higher, which led to traffic to their desired shop small business landing page.
Here at Skigital, we hope to continue to see increasing results for google ad word campaigns for the BID as well as other clients. Interested in ranking higher amongst your competitors on google? Contact us today to get started!