BRAND CASE STUDY
Shorebreak Café celebrates the value of rest and relaxation. When you want to escape the hustle of the day, their menu selections and timely service are the perfect ingredients for that sought-after moment. Every product is in-house-home-made to give you delicious bakes, desserts, and dishes to enjoy here or savor for later. Their baker puts passion into baking desserts sprinkled with a bit of nostalgia to bring you comfort with every bite.
“Take your break at Shorebreak Café -where your day gets a little sweeter.”
Create a hand-drawn logo of a mermaid in a coffee mug.
The mermaid will pay homage to the baker, Dana Iannelli by wearing a handband inspired by her iconic look.
The logo should evoke feelings of being relaxing, youthful, and playful.
Colors should follow the parent brand, Shorebreak Resorts to have a cohesive feel.
The brand should translate well to help create a space that is warm, inviting, and cheerful.
We worked directly with the owner and baker to make their vision become reality. We created many versions of the logo, refining it until the logo captured the spirit and uniqueness of the business. The results were a hand-drawn logo that is whimsical and carefree while embodying the baker and the café.
The mark quickly flourished into a creative strategy for developing branded content for the café’s digital footprint, physical space, and merchandise. Shorebreak Café’s logo is not only memorable, but it is also a great asset to the business to help drive sales. As a result of intentional branding execution across all areas of the business, Shorebreak Café has become known for its quality brand and exceptional products. The café is the perfect spot to start your day or take a break in the iconic Sea Isle City, New Jersey.