How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
Shorebreak Café
BRAND CASE STUDY
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The Brand
Shorebreak Café celebrates the value of rest and relaxation. When you want to escape the hustle of the day, their menu selections and timely service are the perfect ingredients for that sought-after moment. Every product is in-house-home-made to give you delicious bakes, desserts, and dishes to enjoy here or savor for later. Their baker puts passion into baking desserts sprinkled with a bit of nostalgia to bring you comfort with every bite.
“Take your break at Shorebreak Café -where your day gets a little sweeter.”
The inspiration
Objectives
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Create a hand-drawn logo of a mermaid in a coffee mug.
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The mermaid will pay homage to the baker, Dana Iannelli by wearing a handband inspired by her iconic look.
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The logo should evoke feelings of being relaxing, youthful, and playful.
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Colors should follow the parent brand, Shorebreak Resorts to have a cohesive feel.
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The brand should translate well to help create a space that is warm, inviting, and cheerful.
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Process
We worked directly with the owner and baker to make their vision become reality. We created many versions of the logo, refining it until the logo captured the spirit and uniqueness of the business. The results were a hand-drawn logo that is whimsical and carefree while embodying the baker and the café.
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Conclusion
The mark quickly flourished into a creative strategy for developing branded content for the café’s digital footprint, physical space, and merchandise. Shorebreak Café’s logo is not only memorable, but it is also a great asset to the business to help drive sales. As a result of intentional branding execution across all areas of the business, Shorebreak Café has become known for its quality brand and exceptional products. The café is the perfect spot to start your day or take a break in the iconic Sea Isle City, New Jersey.
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Check out Shorebreak Café on these platforms!
