How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
Ebb Tide Suites
SEO CASE STUDY
.jpg)
The Brand
Shorebreak Resorts are Cape May County’s finest resorts built for seaside living. Located in the heart of Sea Isle City and Ocean City, their goal is to give you an experience like no other. Families, couples, and business travelers seek them out for their coastal setting, only steps from New Jersey’s best beaches. Accommodations range from quaint inns to upscale suites, and everything in between. Whether it’s their friendly staff or the breezy balconies and landings, your stay will be infused with the laid-back spirit of the sandy beaches that are only footsteps away. Their idyllic year-round lodging is the perfect option for your next romantic weekend, family getaway, milestone celebration, dining experience, and more.
Objectives
Skigital’s goal is to consistently increase the visibility, traffic, and SEO ranking of all six locations within Shorebreak Resorts. We aim to drive traffic to Shorebreak’s websites and have customers book their stays with full trust in the SEO and reviews for each location.
.png)
Process
For Shorebreak Resorts, Skigital is responsible for managing over 59 online listings to ensure the correct hours, name, address, and phone number. This allows Google to verify Shorebreak’s businesses better. We manage each of the six Shorebreak Resorts Google business listings, optimize with keywords and micro-site, and respond to Google reviews. Skigital also writes blogs for Shorebreak once a month that include keywords and backlinks for their website. This case study highlights SEO data from Ebb Tide Suites via Google Business from 2019-2021.
Ebb Tide Suites 2019
Ebb Tide Suites 2020
Ebb Tide Suites 2021
Conclusion
As shown in the above three charts, Skigital was able to vastly increase the number of views on Google for over three consecutive years, along with steadily increasing the number of visits to the Ebb Tide Suites website. Directions requested, and the number of calls had also significantly grown from 2019-2021. In this data, we highlight March through September, which is the busiest time of year for Shorebreak Resorts.
As Skigital continues to work with Shorebreak Resorts and each of its six locations, we will continue our strategic SEO efforts and see where there may be growth opportunities. At Skigital, we believe in full transparency for our clients and their customers, and we let reviews speak for themselves. Our purpose is to drive traffic to each business and website, and we will continue improving results yearly.
