STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Appetites on Main
EMAIL CASE STUDY
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Overview
Appetites on Main is a neighborhood restaurant and bar known for its lively atmosphere, great food, and lineup of events. With a strong local following, the brand focuses on creating memorable in-person experiences while staying connected to its audience through consistent digital communication. Appetites on Main partnered with our team to establish a consistent, results-driven email marketing strategy designed to engage their audience, promote events, and drive repeat traffic.
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Our monthly service structure includes:
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1 core email campaign per month
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Additional targeted emails for key events (Fight Nights, sporting events, holidays, special promotions)
This approach ensures consistent brand visibility while allowing flexibility to capitalize on high-impact moments.
Objectives
The primary goals of the email marketing program were to:
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Increase customer engagement and retention
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Drive attendance for recurring events like Fight Nights and watch parties
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Promote seasonal specials, catering, and holiday offers
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Maintain consistent communication with a growing subscriber base
Process
Our strategy focused on a balance between consistency and timely promotion:
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1. Monthly Campaign Planning
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Develop a core email each month highlighting general updates, promotions, and brand messaging
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Align messaging with seasonal trends and customer behavior
2. Event-Based Campaigns
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Deploy additional emails for:
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Fight Nights
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Sporting Events
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Holiday promotions (NYE, Black Friday, etc.)
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Catering and special event pushes
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3. Content Strategy
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Clear, action-driven CTAs
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Strong subject lines to maintain open rate consistency
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Visually engaging layouts optimized for mobile
4. Performance Optimization
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Analyze open rates, click-through rates, and engagement trends
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Consult with the team for attendance, sales, engagement, etc.
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Refine messaging based on top-performing campaigns (events consistently outperform general emails)
Performance Snapshot
Across campaigns from July 2025 to March 2026:
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High Engagement Campaign Types:
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Fight Night/Sporting Event emails
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Holiday/event-driven promotions
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Engagement Trend
From June 2025 through April 2026, the email marketing scaled significantly, with subscriber volume increasing by +27.9%. Throughout this growth, open rates remained well-performing in the 14–15% range, demonstrating sustained audience engagement as the list expanded.
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Click performance showed clear upward momentum over time. After a lower baseline in July 2025, engagement increased across key campaign moments:
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By early 2026, campaigns were consistently driving stronger results, with multiple sends achieving record-high click rates.
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Importantly, this growth extended beyond total volume. Click efficiency (clicks per recipient) improved from July 2025 to April 2026 by 26%, demonstrating that engagement strengthened alongside audience growth—not just because of it.
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Overall, the data shows a clear trend: as the subscriber base expanded, the program not only maintained consistent open rates but also drove meaningful gains in click engagement, particularly in late 2025 and into 2026.
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Insight: Engagement spikes consistently align with event-driven emails, confirming that timely, promotional content drives the strongest results.
Conclusion
By implementing a structured yet flexible email marketing strategy, Appetites on Main achieved:
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Consistent engagement across a growing audience
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Strong performance in event-based campaigns
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Increased visibility for key promotions and experiences
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Significant increase in event attendance due to the promotional campaign.
The combination of monthly consistency and event-driven amplification proved highly effective, creating a reliable communication channel that drives both awareness and in-person traffic.
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Moving forward, continued optimization and segmentation will further enhance performance, allowing for even more personalized and targeted campaigns.
