How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
About Us

Kim Cunningham
CEO
Kim graduated from WCU and immediately went to work in the advertising industry. She has spent the last 25 years in sales and marketing in the fields of advertising and pharmaceuticals. Kim believes that hard work, integrity and superior customer service are the 3 most crucial elements for running a successful business. She is known for going above and beyond and strives for 100% client satisfaction. When it comes to marketing, Kim's work experience has taught her the importance of an executable plan and measurable results.
Kim grew up in Horsham, Pa but once she moved to West Chester, she knew she found home. She resides in the WC borough with her daughter Madeline, and her son Connor. Kim's interests include furniture restoration, running, the beach and cooking.

Natalie Radbill
ART DIRECTOR
Natalie is a West Chester University graduate with a degree in Graphic and Interactive Design, complemented with minors in Art History and Media and Culture. With a strong passion for art and design, she has successfully turned her creative pursuit into a rewarding career at Skigital.
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Beyond her work, she loves exploring new cities, discovering hidden treasures while thrifting, and attending comedy shows. With an innate flair for creativity and passion for client satisfaction, Natalie takes great satisfaction in helping clients achieve their goals while fostering mutual growth alongside the Skigital team.

DIRECTOR OF MARKETING
My name is Juliet Schmid and I am a graduate of West Chester University with a degree in Communication Studies. I grew up in Northeastern Pennsylvania, but have called the town of West Chester home since graduating in 2016. Throughout my professional experience, I have truly discovered my passions for social media and digital marketing.
When I'm not working, I love to read, work out, listen to music, find a new restaurant, and spend time with my fiance, family, and friends. I am thrilled to join the Skigital team as their Marketing Coordinator and look forward to helping our clients meet their marketing goals!
Kirstin Doogan
SENIOR ACCOUNT MANAGER
Hi, I’m Kirstin! I’m a recent Temple University graduate with a degree in advertising and a concentration in art direction. I am very passionate about creativity and enjoy planning, designing, and publishing successful content for a brand or company. I find this work to be extremely rewarding when I am able to see the positive interactions and engagements of the content that I have helped create.
When I put creativity aside, you can find me traveling, attending concerts, or hanging out with friends and family. My favorite place I have traveled to so far was when I studied abroad in Ireland. I’m looking forward to my next trip back, as well as visiting many more places around the world
Katy Grubb
JUNIOR GRAPHIC DESIGNER
Katy is a graduate from Susquehanna University with a degree in Graphic Design. A Chester County native, she developed a love for art and creative projects at a young age, and sought to grow her passion with a design career. From freelance projects to video game design to international brand management in Berlin, Katy is excited to bring her experience to Skigital in this new chapter of her life.
Outside of work, Katy also enjoys trail riding, taking walks with her dogs, or curling up to play Animal Crossing with her cats. When she’s not out and about, she can generally be found playing Dungeons & Dragons with her friends or writing in her bullet journal.
Marielle Edgcumbe
SENIOR ACCOUNT MANAGER
Hi, my name is Marielle Edgcumbe. I am a Penn State University graduate with a degree in marketing and a minor in information sciences and technology (IST). I grew up in West Chester, PA where I currently reside. My passion for creativity and technology brought me to Skigital. Outside of work I enjoy running, working out, traveling, and spending time with friends and family.
Meg Curry
ACCOUNT EXECUTIVE
Meg is a graduate of West Chester University with a degree in Finance. She began her sales career working with annuity & invested-related products for top insurance agencies in the area. Eventually Meg transitioned into a Client Specialist position with a local wealth management firm before having two daughters during Covid! Since becoming a mom & returning to the workforce, Meg has further embraced her love of analytics, small business, and creativity by entering into a partnership at a local day spa handling Operations, which was just recently recognized as a Best of the Mainline winner. Meg has a sincere passion for networking & working alongside fellow business owners to help increase their bottom line & can’t wait to grow with Skigital!
Nicole Ehinger
ACCOUNT MANAGER
Nicole is a Southern New Hampshire University graduate with a degree in Psychology. Nicole grew up in the Chester County area and currently resides in West Chester. With her passion for short-form video editing and social media, Nicole is excited to bring her skills to the Skigital team.
Outside of work, Nicole enjoys acting in film & television productions, creating content for her TikTok, playing with her three dogs, and participating in Cyclebar classes!
Chelsea Porrecca
ACCOUT MANAGER
Hi, my name is Chelsea! I am a senior marketing major at Temple University in the Fox School of Business. I love the city of Philadelphia, but I have always found my way back to West Chester. I am happy that I get the chance to join Skigital because I love working with a creative team and being able to do something that helps others. Outside of work and school, I like to workout, golf, ski, hang with my friends and go out to restaurants.
Gracie Watkins
MARKETING INTERN
Hi! My name is Gracie Watkins, and I'm a rising junior journalism major with minors in English and digital media & analytics at Penn State University. I have always enjoyed writing whether that be content for the digital magazine at school or for personal projects, so I am so excited to intern as a copywriter at Skigital this summer! In my free time, I love reading, writing, scrolling on Pinterest, yoga, drinking coffee (though matcha lattes are my recent obsession), and spending time with friends and family.