STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Binkley Horticultural Services
WEBSITE DESIGN CASE STUDY
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Overview
Binkley Horticultural Services, a trusted provider of residential and commercial landscaping, needed a website that better represented their brand and capabilities. Their old site lacked visual impact, modern functionality, and clear ways for customers to connect with them. To address this, Skigital designed and developed a new website that is visually engaging, on-brand, and built to support business growth. The redesigned site highlights Binkley’s expertise through project photography and team storytelling and introduces e-commerce features, online payment options, and streamlined communication tools for a more seamless customer experience.
Objectives
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Enhance visual appeal: Create a modern, attractive website aligned with Binkley’s brand.
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Showcase expertise: Highlight residential and commercial landscaping projects with strong visual storytelling through photography.
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Build connection: Introduce a Meet the Team page to personalize the company and strengthen trust with potential clients.
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Enable e-commerce: Provide a platform for customers to pay invoices online and purchase flowers directly.
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Streamline communication: Simplify how both current and prospective clients reach Binkley by integrating user-friendly forms throughout the site.
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Process
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Discovery & Strategy
We began by taking a deep dive into Binkley’s brand, services, and customer base. This included understanding their commercial and residential clients’ needs and opportunities to improve client engagement online.
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Design & Branding Alignment
The design process focused on creating a clean, visually appealing layout that reflects Binkley’s professionalism and horticultural expertise. Consistent use of brand colors, typography, and imagery established a cohesive look and feel.
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Content Development
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Added a Meet the Team page to humanize the business and foster trust.
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Organized service offerings into clear categories for residential and commercial clients.
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Integrated image galleries showcasing completed projects to provide visual proof of Binkley’s expertise.
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E-Commerce Implementation
We transformed the website into an e-commerce platform, introducing:
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Online payments: Customers can securely pay invoices through the site.
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Product sales: Existing customers can now purchase flowers directly online, extending Binkley’s offerings.
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Form Integration
To improve client engagement, we condensed communication pathways by embedding forms throughout the site. This simplified how current and potential customers can request quotes, ask questions, or make service inquiries.
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BEFORE
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AFTER
Conclusion
The redesigned website for Binkley Horticultural Services now serves as both a powerful marketing tool and a functional business platform. It reflects the company’s brand identity, showcases their expertise, and enhances customer convenience through e-commerce capabilities and integrated forms. As a result, Binkley is better positioned to attract new clients, engage with existing customers, and grow their business through an engaging, modern, and efficient digital presence.
Check out Binkley Horticultural Services on these platforms!
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