STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Buddy ID
SOCIAL MEDIA CASE STUDY
The Brand
BuddyID®, a leader in pet protection and microchip services, turned to Skigital in October 2024 to take their social media to the next level. The goal was clear: expand their digital footprint, drive engagement, and foster stronger community interactions across Facebook and Instagram.
Objectives
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Expand platform reach and awareness
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Increase link clicks, page visits, and profile actions
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Foster consistent growth in followers and community activity
Strategy in Action
Platform-Specific Optimization:
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On Facebook, the focus was driving link clicks, amplifying reach, and sharing educational + community-forward content.
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On Instagram, Skigital leaned into visual storytelling, engagement prompts, and growth-oriented tagging strategies.
Creative Consistency:
Every post reflected BuddyID®’s brand voice — informative, warm, and community-centric. This elevated trust and connection with pet owners.
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Agile Performance Monitoring:
Using week-over-week insights, Skigital adjusted creative, cadence, and content formats to continuously grow the audience and engagement.
Every major engagement metric grew substantially once Skigital began managing BuddyID’s social media.
Outcome
In just nine months, Skigital’s approach resulted in:
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4.5x increase in Facebook Reach
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More than 47K total impressions on Instagram
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Over 780 new Facebook followers — up from just 31 in the prior period
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Sustained engagement across posts, profiles, and pages
Conclusion
BuddyID®’s experience illustrates what happens when expert social media management meets brand authenticity. Skigital’s strategic efforts delivered consistent and quantifiable growth, turning previously flat engagement into a thriving digital community.
