STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Creative Science
B2B LEAD GENERATION CASE STUDY
Client Overview
Creative Science is a leading provider of equine health and wellness solutions, specializing in high-quality supplements and products for animals. The company targets B2B customers such as veterinary clinics, equestrian centers, and feed suppliers, aiming to expand its reach and drive measurable growth in new business opportunities.
Objectives
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Launch a structured B2B lead generation campaign starting in April 2025.
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Capture high-quality leads from target businesses in the equine and veterinary sectors.
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Outperform competitors in both lead volume and engagement metrics.
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Establish a scalable, cost-efficient lead generation process leveraging digital tools and personalized outreach.
Strategy in Action
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Creative Science’s lead generation strategy primarily focused on collecting leads through its website and using remarketing campaigns via targeted email outreach:
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Targeted Email Remarketing
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Implemented segmented email campaigns to engage collected leads with personalized messaging.
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Highlighted product benefits and their relevance to the veterinary and equine industries to drive interest and conversions.
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Follow-up sequences nurtured leads through the sales funnel with a focus on education and value.
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Data-Driven Optimization
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Continuously monitored website and email campaign performance to optimize lead capture rates, open rates, and click-through rates.
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Adjusted messaging, content, and timing based on engagement metrics for maximum impact.
Outcomes
From April to August 2025, Creative Science captured 3,774 leads, averaging 755 leads per month.
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Key Outcomes
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Lead Volume: Captured 3,774 leads over five months, outperforming competitors.
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Engagement: Targeted email campaigns increased click-through rates and drove qualified prospects back to the website for conversions.
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Cost Efficiency: Leveraging website lead capture and remarketing reduced overhead compared to more traditional outbound methods.
Conclusion
Creative Science’s lead generation approach—centered on website lead capture and remarketing through targeted emails—successfully delivered high-quality leads, increased engagement, and reduced acquisition costs. By highlighting product benefits and industry relevance in campaigns, Creative Science effectively nurtured prospects into qualified leads, establishing a strong B2B pipeline.
