STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Creative Science
PAID SOCIAL CASE STUDY
Client Overview
Creative Science is a veterinary health and pet care brand offering innovative products in wound care, parasite prevention, diagnostics, and nutritional supplements. Their diverse product line includes Banixx, EquiShield IR, ReCovr, and ALICAM, each targeting distinct customer segments in the pet and equine markets.
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The company partnered with our team to scale their paid social media presence across Facebook and Instagram, aiming to drive engagement, awareness, and conversions while testing new product launches.
Objectives
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Boost Awareness: Increase reach and impressions across campaigns to educate audiences on new and existing products.
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Drive Engagement: Use product messaging to encourage meaningful interactions (likes, shares, comments).
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Generate Conversions: Optimize cost per click (CPC) to maximize link clicks and traffic to purchase pages.
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Support Launches: Successfully introduce products like ALICAM and ReCovr (KV) into the market with targeted ads.
Strategy in Action
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Multi-Product Campaigns: Ran campaigns across key product categories (Banixx, EquiShield IR, ALICAM, ReCovr).
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Targeted Messaging: Tailored creatives for seasonal promotions (e.g., Chip Your Pet Month) and brand-awareness pushes.
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Cost Optimization: Controlled spending in the ~$150 range per campaign (with some exceptions) ensures sustainable reach and engagement.
Outcomes
Performance Highlights (April - August):
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Impressions: 847,127 across all campaigns
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Reach: Top campaign in May (Chip Your Pet Month) reached 59,136 people
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Clicks: 17,911 total link clicks across campaigns
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Post Engagements: 12,906 interactions, led by ReCovr (KV) (1,748 engagements)
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Cost Efficiency: Average CPC was $0.27, with the best performance from ReCovr (KV) at $0.09 CPC
Campaign-Level Notes:
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Chip Your Pet Month (May) dominated reach and impressions (148,593 impressions) at a $0.28 CPC.
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ReCovr (KV) (June) delivered the strongest engagement and lowest CPC ($0.09), showing high audience resonance.
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ALICAM Launch campaigns (July–August) secured over 1,239 clicks and a competitive CPC ($0.24–0.25).
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Banixx Pet Spray (July) and Wound Care Cream (August) maintained cost-effective CPCs of $0.19–0.23.
Visual Results
Conclusion
The April–August paid social campaigns for Creative Science successfully balanced brand awareness and cost efficiency:
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ReCovr (KV) proved the most efficient at driving clicks and engagement.
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Chip Your Pet Month delivered the highest reach and awareness impact.
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Product launch campaigns like ALICAM demonstrated strong potential with sustainable CPCs.
Overall, Creative Science achieved strong engagement, cost-effective conversions, and solid brand visibility across key product lines. Future strategy should build on the success of low-CPC campaigns (like ReCovr) while scaling high-reach seasonal activations.
