STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Flow Plumbing Contractors
GOOGLE ADS CASE STUDY
Client Overview
Flow Plumbing Contractors is a professional plumbing service provider offering reliable residential and commercial solutions, from routine maintenance to emergency repairs.
Flow Plumbing partnered with our team to strengthen its Google Ads performance and create a more reliable stream of qualified leads. The objective was not only to increase traffic, but to ensure that the traffic coming in was high-intent and likely to convert into real business.
Objectives
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Increase website traffic from high-intent searches
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Generate more qualified leads (calls + form fills)
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Reduce cost per click (CPC)
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Improve overall conversion rate
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Scale campaign performance efficiently
Process
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Initial Campaign Analysis
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We launched and closely monitored campaign performance, identifying key areas for improvement:
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CPC limiting scalability
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Impression volume
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Opportunities to refine targeting and keyword strategy
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Weekly Optimization Strategy
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Throughout January, we implemented ongoing optimizations, including:
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Keyword refinement (removing underperforming terms, adding high-intent keywords)
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Bid adjustments to control CPC
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Ad copy improvements to increase click-through rate
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Audience and location targeting enhancements
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Conversion tracking adjustments for more accurate data
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Strategic Scaling
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Based on insights from January, we restructured and optimized our new campaign moving forward:
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Created a fresh and new campaign
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Expanded high-performing keyword groups
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Improved ad relevance and quality score
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Continued weekly performance reviews and refinements
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Performance Comparison
January 2026 - April 2026
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From January through April, Flow Plumbing’s Google Ads campaigns showed steady, compounding growth across every major performance metric. Clicks increased by approximately 42%, signaling stronger engagement as targeting and ad messaging improved. Conversion rate rose by around 36%, reflecting better alignment between user intent and landing page experience. Efficiency gains were equally strong, with cost per click decreasing by roughly 28% and cost per conversion dropping by about 40%. At the same time, total conversions grew by approximately 58%, highlighting the overall impact of these optimizations. Over the course of these four months, the campaigns progressed from a solid baseline into a far more efficient and scalable lead-generation system.
Conclusion
Through consistent weekly analysis and strategic optimization, Flow Plumbing’s Google Ads campaigns transformed from limited reach and high costs to a scalable, cost-efficient lead-generation engine.
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By refining targeting, improving ad relevance, and reallocating budget to top-performing areas, we significantly increased traffic and conversions while reducing costs.
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This case study highlights the impact of data-driven decision-making and continuous optimization, demonstrating that even underperforming campaigns can quickly become high-performing growth channels with the right strategy in place.
