Limoncello Ristorante & Catering
GIFT CARD CASE STUDY
Family owned since 2006, Limoncello Ristorante and Catering has become one of Chester County's most recognized names, providing traditional and authentic Italian cuisine, along with specialty and customized dishes. Their mission is to provide extraordinary authentic Italian cuisine in a family-friendly environment, consistently putting their guests first in everything they do. Their passion is fueled by a need to make a positive difference in the lives of our customers and in the local community. Inspiring others through deliciousness, one meal at a time.
The goal was to promote Limoncello’s annual Mother’s Day gift card sale, with 15% off all gift card purchases. Skigital aimed to surpass the prior year's sales and focused on a strategic marketing campaign that involved email marketing, a paid Facebook ad, and social media posts.
Skigital regularly creates one email per month for Limoncello. For the gift card promotion, we chose to do two emails throughout the month of April to promote the gift card sale. We created a visually appealing message in both emails, with links to take you right to the discounted gift card page. We also created one Facebook ad and five unique social media posts for both Limoncello locations, as well as added a pop-up notification about the sale to Limoncello’s website. The time frame for our marketing campaign was April 14th - May 8, 2022 (Mother’s Day).
Facebook Ad Results
Social Media Post Results (Facebook)
Skigital’s 2022 Mother’s Day gift card sale promotion for Limoncello had more than doubled the previous year’s sales. Our strategic marketing campaign enabled us to get the message to consumers without overloading them with too many posts, emails, or ads. It is important to understand your client’s demographic and know which platforms to promote on, and when to do so.
As Skigital continues to promote various gift card sales for Limoncello, we will utilize the data above and assess what worked best and what we can improve upon. Our goal is to exceed customer expectations, which is what we will continue to do year after year.
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At Skigital, we utilize current and effective marketing techniques to create the best strategies for you. Contact us today to enhance your online marketing presence and see significant results!