How was Skigital formed?
Fate? Destiny? Coincidence? Co-founders, Shanna and Kim joke that the universe knew the plan before they did. A digital marketing agency was the future for these two Chester County women.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Shanna was doing freelance design work and social media marketing for local businesses. Kim was working in the advertising field for a large corporation. Both women knew they wanted to run their own business but independently, they were lacking skill sets.
In early 2015, Kim and Shanna met to discuss their entrepreneurial ideals and backgrounds. It was an indisputable match! Kim brought 20+ years of sales, marketing and management from the advertising and pharmaceutical industries. Shanna, already a proven successful entrepreneur, providing amazing graphic design and social media expertise. Shortly thereafter, Skigital LLC was up and running. What started as a small local business has quickly become a growing, thriving and recommended marketing agency. Partners, Kim and Shanna have created a trusted agency for businesses small and large almost overnight!
- West Chester
-Pennsylvania
-United States
Habitat for Humanity of Chester County
CLIENT CASE STUDY
Our Partnership
At Skigital, we take pride in our partnership with Habitat for Humanity of Chester County (HFHCC) and the impact we've made together. Our partnership with HFHCC has been instrumental in driving their success, particularly in fundraising and website performance. HFHCC's work extends far beyond their local community, and we're honored to have played a part in their journey to national recognition, including their invitation to speak at the Habitat for Humanity International (HFHI) conference. Through our strategic collaboration, HFHCC has met and exceeded its fundraising goals, particularly through its Annual Appeal and Hops for Homes event.
Website Traffic
We're incredibly proud of the impact we've had on Habitat for Humanity of Chester County's (HFHCC) website performance since its launch in February 2023. Over the past year, our collaboration has resulted in significant milestones, with June 2023 marking the highest web traffic month yet, recording an impressive 7,144 site sessions largely attributed to the Hops for Homes festival. This reflects the successful integration of our marketing efforts across various channels to drive engagement and participation in HFHCC's events. Moreover, our strategic approach to website design and optimization has ensured that visitors have a seamless experience, evidenced by the consistent navigation to the ReStore tab upon entering the site and the extended time spent on the ReStore schedule donation page each month. Our partnership with HFHCC continues to yield positive outcomes each month, resulting in more leads, donations, and contact form submissions through their increased website traffic.
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ADA Compliance
Skigital takes pride in offering ADA compliance across all our projects, including our collaboration with Habitat for Humanity of Chester County (HFHCC). By adhering to accessibility standards, we guarantee that HFHCC's website is inclusive and accessible to all users, regardless of their abilities. This commitment to accessibility aligns seamlessly with HFHCC's mission of serving the community inclusively. Together, we're not only building websites but also fostering an environment where everyone can participate fully and engage meaningfully with HFHCC's initiatives.
Empowering Growth
Since our collaboration began in 2022, we've worked closely with HFHCC to market their Annual Appeal fundraising campaign across multiple channels, including organic social, paid social, email marketing, SMS, and website hosting. Together, we've witnessed remarkable growth in their fundraising efforts. In 2022, HFHCC raised $240,000 through the Annual Appeal, a significant 67% increase compared to the previous year, surpassing their fundraising goal by $40,000. Building on this success, in 2023, our partnership continued to yield impressive results, with HFHCC raising $300,000 through the Annual Appeal, marking a 25% increase ($60,000) compared to 2022. This continued growth underscores the effectiveness of our collaborative approach and highlights HFHCC's dedication to its mission.
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Along with this, we are thrilled to have played a role in the success of Habitat for Humanity of Chester County's (HFHCC) second annual Hops for Homes festival in June 2023. Through our collaborative efforts in marketing across various platforms, we helped generate significant interest and participation in the event. The result was an impressive $28,000 raised and a turnout of 300 attendees, demonstrating the community's enthusiastic support for HFHCC's mission. Our partnership with HFHCC has maximized the reach and effectiveness of events like Hops for Homes, further solidifying our commitment to making a positive difference in the community.
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Conclusion
Our collaboration with Habitat for Humanity of Chester County (HFHCC) has been a source of great pride and fulfillment for Skigital. Together, we've achieved remarkable milestones, from exceeding fundraising goals to driving significant engagement through events like the Annual Appeal and Hops for Homes festival. As we reflect on the impact of our partnership, we're inspired by HFHCC's unwavering dedication to its mission and the positive change it brings to the community. We are excited to continue this prosperous partnership with HfHCC and to continue supporting their cause through our digital marketing expertise. Together, we'll continue to make a meaningful difference in the lives of community members, demonstrating the power of collaboration and collective impact.
