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Empowering Local Women in Business: A Spotlight on Kim Cunningham of Skigital

A portrait of CEO Kim Cunningham

In the world of business, finding a role model who truly embodies passion and perseverance can be inspiring. Today, we're thrilled to highlight Kim Cunningham, the visionary CEO of Skigital, a women-owned and managed digital marketing and website development company in West Chester, PA. Kim's career journey from a dedicated sales consultant to a leading business owner offers valuable insights for aspiring women entrepreneurs and established professionals alike.


The Origin of Skigital

Skigital originated in 2016, and it was inspired by Kim Cunningham's keen awareness of the evolving digital landscape. With a background in sales and consulting, Kim recognized a growing need among businesses to adapt to the digital age. "I had young children at the time and began to see how crucial it was for businesses to grasp the importance of social media and a strong online presence," Kim explains.


Teaming up with a partner experienced in website development, Kim embarked on a mission to bridge this gap. What began with a single client quickly blossomed into a thriving enterprise. As Skigital approaches its 10th anniversary, Kim reflects on the journey with a sense of amazement, noting how quickly time has flown. "It feels like it just started yesterday," she says.


The Experience of Being a Woman in Business

A portrait of Kim and Skigital's Creative Director and Chief Marketing Officer.

When asked about her experience as a woman in the business world, Kim offers a refreshing perspective. She candidly shares, "I don't think about it too often. I'm just a business owner trying to do the best for my clients." For Kim, the challenges of entrepreneurship are universal, transcending gender. However, she acknowledges that, in a male-dominated tech industry, establishing credibility can sometimes require additional effort.


Kim views her role as an opportunity to bring unique qualities to the table. "As a woman, I believe we can think outside the box and add creative, softer touches to our strategies," she notes. This perspective not only enriches her company's approach but also highlights the value of diverse viewpoints in driving innovation.


Advice for Aspiring Women Entrepreneurs

For women contemplating a career in business or dreaming of launching their own ventures, Kim has powerful advice. "Go for it," she says emphatically. "If you have a dream, don’t let anything hold you back, including being a female in business." She emphasizes the importance of surrounding oneself with strong role models and building a supportive network. "Find a tribe of successful people around you, learn from experts, and just go for it."

Skigital team members smiling around computer as they work.

Kim's journey serves as a testament to this advice. She made a decisive choice to pursue her dream of running her own company. Her story underscores the impact of following one's passion and the rewards that come from taking bold steps.


The Joy of Mentorship and Empowerment

One of the most fulfilling aspects of Kim's role is the opportunity to mentor and support her team. "I love the day-to-day mentorship role that I play with all of my employees," she says. Kim finds it incredibly rewarding to witness the growth of her team members, especially the young women who join Skigital as interns and evolve into significant contributors.

Skigital team members laughing during conference meeting.

Kim's commitment to empowering women extends beyond her own company. By nurturing talent and fostering professional development, she aims to contribute to a broader culture of support and growth for women in business.


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Kim Cunningham's story is not just about building a successful business; it's about paving the way for others and redefining what it means to lead with vision and compassion. Her journey with Skigital is a powerful reminder that with determination, creativity, and a supportive community, barriers can be overcome, and dreams can be realized.


As we celebrate Kim and her accomplishments, let her story inspire you to pursue your own aspirations with confidence and courage. The business world is greater and more dynamic because of strong leaders like Kim, who champion not only their own success but also the success of those around them.

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