Reopening your business? Update your website now.
Now that the stay at home orders are starting to be relaxed, how ready are you to begin business again? This is the ideal time to start making changes and it is important to think strategically. How may your company need to shift in the aftermath of lock down? Are there new ways you can offer your goods and services to help consumers transition? Making it easier for your customers to access things online could be the perfect solution and that begins with your website.
Your website is the quintessential tool to help you get the word out to your customers when you are reopening, how you are prioritizing safety, and any new policies you may have. There are steps you can take to help get your website looking and operating at it’s best to help make your return smoother. Skigital can help by providing personalized and comprehensive services to businesses looking to step up their marketing online.
It is imperative that businesses are conscientious about their employee and clientele safety. Are you limiting the number of people allowed in your building? How are you following the CDC guidelines for cleanliness? Get the message out on your website of what you are doing to ensure safety so your customers know what to expect before they even walk through the door. Popups, banners, and special pages can be added to make information clear and easy to find. Your website can also help you go contactless. Sell gift cards for future sales, encourage people to order and pay online for curbside pickup or contactless delivery.
Is your website user friendly?
In today’s digital society your website is the forefront of your online presence. The design sets the first and lasting impression of your brand and showcases your content. Clean, visually appealing design and quality content will help you stand out from the crowd and intuitive design will help keep your customers coming back. Intuitive design is created with thoughtful organization, functional navigation, and fast loading pages. If your website isn't user friendly you could be losing business! As communities begin to resume, it is going to be more critical than ever for a user to be able to easily find information such as your new hours, policies, available products, and reservation options.
Do you have an online reservation platform or online store? Depending on your industry either option can be crucial to maintaining operation while also adhering to capacity and social distancing guidelines in a way that is more streamlined for you, your employees, and your patrons. With options like OpenTable you can set the maximum amount of reservations and party size for your space. Strong websites focus on their client's needs; what impact do you want to make and is your website helping you achieve it?
Update your SEO
SEO stands for Search Engine Optimization. By using keywords you can help increase your online visibility through search engine results which will in turn increase your website’s traffic. What are your (and your competitors) keywords? We can help you create or strengthen your SEO, so that your website can be found easily online.
Communication is key
Information will constantly be evolving as things go on and it is important to stay in touch with your customers on current updates. People are looking for connections more than ever right now and this can be a great time for you to reach them in a new way. A blog is an optimal way for you to give your clients relevant and engaging content while also improving your SEO. Tell your readers how you can help them or how you’ve been helping your community, educate them on what makes you stand out and share meaningful images. Striking the right tone in the coming months will be crucial and blogging can help your company find that balance.
Find new opportunities
Think of this time as not just a reopening but a new beginning! At Skigital, we are a team of professional online designers that will ensure your website fits your needs. We are all in this together and Skigital is here to help you. With an exceptional website, you can come out of these challenging times stronger than ever. We offer a wide range of services that can elevate your marketing and your business. Contact us today!