Building your brand identity is one of the most important ways to grow your business. In order to maintain a trusted customer base, you need to make sure your branding speaks to who you are as an organization. It can help you gain recognition and build stronger emotional relationships with your audience. With a cohesive brand identity, your customers and clients will know what to expect from you. Here at Skigital, we have compiled a list of some of the most overlooked essentials of a successful brand. Read on to learn more!
1. Comprehensive Brand Systems
Your brand goes way beyond just a logo. Ensuring that you have a brand system in place that is cohesive and compelling is crucial. A complete brand system can include a framework for: how social posts are created, a successful and recognizable layout for documents, a user-friendly website with easy-to-navigate pages, and more. A good brand should make it easy for people to understand who you are and what you do at a glance.
2. Consistent Voice
Your voice is your brand’s personality and the way in which you reach and interact with your audience. Your voice can change over time, but it should always be well-established and recognizable, so you can consistently resonate with your target audience. Is your voice fun and friendly? Or more informative and serious? Either way, ensure you understand what type of voice you want to project to your audience, and be confident. Your voice can be the reason a client or customer chooses to pursue your services.
3. Presence, Online, and Offline
Have you heard the saying that your presence is a present? It’s true! Consistent and frequent online marketing, especially within social media, can help elevate brand awareness. It is so important for businesses to make connections with their audience and keep an open platform that allows for interaction. People want to know that your company is real, authentic, and that there are people just like them behind the screen. Customers also want to know that they have the option to reach out for any questions, concerns, or feedback.
4. Distinction and Passion
If you are passionate about what you do, it will show. As a business, find your niche and show your love for it. Make your business stand out by being proud of what your brand provides and represents, and make sure you communicate how it differs from others. If you take pride in your business, employees, and the work that you do, results will follow.
5. Quality Leadership and Teamwork
Working together is vital for any brand. No matter the size of your company, make sure everyone’s voice is heard, and that everyone’s skills are being utilized to their full potential. A strong, inclusive leader allows for a powerful and successful team dynamic. But even a one-person brand requires collaboration with outside sources from time to time, so don’t be afraid to make knowledgeable and skilled connections with others to help elevate yourself and your voice!
6. Customer Reviews
Receiving customer reviews is essential in this day and age, but it is still something that many businesses overlook. Customer reviews can truly make or break your business and can be the reason why someone chooses to work with your company, or look elsewhere. Plus, the more reviews you receive, the higher your Google ranking. Get those happy customers to post positive reviews and get the recognition you deserve!
7. Digital Advertising
Last, but certainly not least, is digital advertising. Having a strong digital presence and running social media campaigns across various platforms is vital to success. You can utilize LinkedIn, Google, Facebook, and more! The benefit of digital advertising is that you can budget, specify demographics, and track data. You can see what worked and what didn’t, find those areas for improvement, and then try it all again! Digital advertising is the way of the current world and should absolutely not be left out.
Do you think your business needs help with branding? Or maybe you are looking for a little refresh? Skigital is here to help. We offer branding strategy, content writing, graphic design expertise, logo design, website editing, and much more! Take a look at our portfolio, case studies, and full list of services. Contact us today!