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The Importance of Using a Marketing Agency vs. a Marketing Platform

The Importance of Using a Marketing Agency vs. a Marketing Platform

With the fast-paced growth of technology and numerous digital media outlets, there are plenty of marketing agencies and platforms to choose from to help grow your business. It may take time to decide what the best fit is, but have no fear, Skigital is here to help.

Marketing agencies like Skigital aim to create an engaging relationship that mutually benefits both parties. Our goal is to provide the best services and results possible. Marketing platforms are computer-generated and, ultimately, impersonal. Both agencies and platforms aim to reach consumers by building awareness and creating an engaging brand community. Marketing agencies will always have the advantage regarding reliability, creativity, and personalization. Read on to learn more about the benefits of working with a marketing agency vs. a marketing platform!

Typical Services of a Marketing Platform

Marketing platforms are a quick and easy way to market your business and website without much hassle or say in your overall content creation. Services completed through marketing platforms include social media, email marketing, SMS, website updates, and photography/videography services - which can come at an extra price.

Cons of a Marketing Platform

Although the services provided by marketing platforms may be attractive to business owners because they start at a lower price, there are quite a few drawbacks of a marketing platform compared to an agency. As the business owner, you are responsible for inputting information about your business that the computer-generated marketing system can use further. For example:

  • You may need to create a whole new website for your business

    • Someone on your internal team will need to do this and manually edit the website as required.

  • You will need to transfer over databases for each business for email marketing or SMS.

    • This process also applies to updating those databases manually for new email marketing and SMS subscribers each week.

  • You will also need to manually input your business’s menu or services, if applicable, and add photos for them.

  • If relevant, you must manage a new platform reservation system and input catering and online ordering.

With a computer-generated marketing platform, there is no true customization in design or branding. The social media posts and emails are computer-generated, with no team of graphic design professionals. All digital branding will have a basic look without customization. This impersonal approach does not allow you to set your business apart from competitors.

Services at Skigital vs. Marketing Platforms

Marketing platforms advertise themselves as one platform that can do it all for less money. The truth is that spending less money on marketing equates to fewer services, lower-quality work, and diluted branding. These factors will limit the growth of your business.

Strong branding comes from a personalized content strategy. When consumers decide between purchases in their consideration set, strong branding plays a huge role in brand recall and conversion rates. In other words, when a consumer makes a purchase decision, you want your brand to be at the top of their mind. Strong branding communicates the value of your brand. This is why having a professional digital marketing team that provides personalization, attention to detail, and creative, original content is crucial.

Art Director at Skigital Designing on a laptop

Services at Skigital

Skigital is proud to offer many marketing packages and add-on services, including a personalized approach not provided by marketing platforms. We are a full-service agency, fully equipped to take care of your marketing needs. Our services include, but.

  • Graphic Design

  • Branding

  • Logo design

  • Website design and development

  • Website maintenance

  • Social media marketing/content creation

  • Instagram and Facebook Reels

  • Customized email marketing

  • Animated Email Marketing

  • Blog writing

  • SMS Marketing

  • Photography and Videography

  • Reels / Video Editing

  • Search Engine Optimization

  • Facebook Ads

  • Google Ads

  • Database Management

  • Reputation management

  • Monthly data reporting and KPIs.

  • Plus more!

Skigital Team

Here at Skigital, we have an amazing team of women dedicated to building relationships with our clients, combining our efforts as a team, and executing services efficiently. Skigital strives for perfection. Our blend of creative strategy and client relations provides the best results for our clients and their businesses.

We provide our clients with measurable results to show how their businesses improve. We know what works, and if we don’t, we figure it out. On our website, we provide case study data from our past campaigns to show potential new clients that our strategies are proven to work successfully.

These differences between marketing agencies and platforms can determine what strategy is the best fit for your business. Marketing platforms may be cheaper, but less work put into your business will ultimately provide less growth. Marketing agencies put in the time, effort, and attention to detail to deliver quality work for clients. If you are interested in seeing how Skigital can help your business grow, visit us at today!


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