TikTok is a creative social media platform with over 1 billion active users. TikTok is a great place to scroll, be entertained, and soak up content. The content on your “for you page” is curated towards your specific interests and online interactions through an algorithm. TikTok is an extremely powerful tool that businesses can leverage to establish deeper consumer relationships and increase social relevance. All businesses should establish an active presence on TikTok to share content with consumers, increase engagement or awareness, and have the ability to be tagged in content by consumers! For tips and tricks on utilizing TikTok for business, read on!
Steps
Business Account: First of all, make sure that you create a business account within TikTok. Add your company website and contact information to your bio, and make your logo and company name prominent on your page. Having a business TikTok account will allow you to view analytics and create paid advertisements on the platform.
Content: Create branded content and share content showing the real side of your company. This will provide a relatable aspect to your company and build relationships with your target market. You also want to provide engaging content with storytelling elements. It is a great idea to engage in viral trends on social media in a way that is relevant to your brand! Putting your own spin on trending topics in pop culture and TikTok trends is a great way to build relationships with your target audience while providing relevant content. For example, the brand Duo Lingo participates in many viral TikTok trends while still incorporating its signature trademark - the Duo Lingo owl. They post funny and engaging content that does not necessarily pertain to their language learning service, but still manages to incorporate the owl. They are widely popular and get millions of views. Check out some of their videos here: Video 1 | Video 2 | Video 3
Hashtags: To expose your content to a greater audience, use trending hashtags on your posts. Do some research on what is currently trending, what your target audience is interested in, and what hashtags relate to your business. Use popular hashtags that relate to the content of your video to help gain extra awareness.
Analytics: TikTok analytics are available to anyone with a business account. This is a great tool to see how your videos are performing. Analytics are concrete evidence of which strategies are working and which are not. Take notice of which videos produce the most reach, engagement, and help you gain followers.
Engage Your Audience: Engage your audience to gain more followers. Creating quality content is the ultimate best way to gain loyal followers. Once followers are interested in your content, keep them engaged with interactive content. This can be done through live videos, polls, responding to comments and questions, and commenting and liking content on related or trending subjects.
Platform Ads: If paid reach is something you are interested in, check out TikTok’s platform advertising. Advertising on TikTok is a great way to gain awareness. There are five approaches to paid advertising within TikTok. A brand takeover allows your content to be the first video viewed when the user opens the app. A native ad is a video ad that plays in between user content. Users can easily skip these ads by scrolling past them. A sponsored hashtag challenge can be created by a brand and sponsored on the TikTok discover page for users to view and interact with. Lastly, a branded lens is a filter designed by your business that users can add to their videos.
Tips
Know Your Audience: Know your target audience and if they are active on TikTok. TikTok is most popular with generations X and Z, but many millennials and baby boomers have also picked up the platform. Be aware of your audience’s preferences, the content they engage with, and trends that will resonate with them.
Content: Content is the most important aspect of your TikTok presence. Make sure that your content has a hook, a story, and is quick and to the point. Make sure that your content is good quality, trendy, and professional in order to receive the best feedback.
Unique Messaging: Curate unique messaging that is consistent with your brand. Use this approach to put your own spin on current pop culture topics and social media trends. Always make sure that your content is consistent, professional, and relates to your brand in some way.
Check Out What Other Brands Are Doing: Keep up with what competitors and other brands are posting on their TikTok. This is a great way to gain inspiration and check out what viral trends to partake in.
Understand The Algorithm: Understand that TikTok’s for you page is an algorithm and learn about the ways to help your videos appear more frequently. You can utilize the algorithm by posting content about trending topics, doing viral trends, and adding popular hashtags.
Skigital TikTok Page
Check out the Skigital TikTok page to stay updated on all things Skigital! We post digital marketing information and tips; as well as a personalized inside-look at who we are as a company. Follow us @skigital on TikTok to learn more!