You’ve got mail.. and it’s from your favorite local business! Many people’s inboxes nowadays are primarily filled with email marketing. This is because it is one of a company's most effective marketing strategies to communicate directly with a customer. Are you trying to determine how to market to your customers more efficiently? Read on to learn more about how email marketing can benefit your business’s product or service.
Build Customer Relationship
One of the many advantages of email marketing is that you can communicate directly with your customer. Your message begins with an email list. Many of the subscribers on your email list have opted in to receive messages from your business. Unlike social media, where you have a broader audience, email marketing allows you to target this audience specifically.
There are many ways to get people to join your email list. You can create a form on your website to capture information or promote the service on your social media pages. Before adding names and customer information to your email list, you must have permission to send emails to each individual. We recommend adding a note clarifying to the customer that they are opting in to receive marketing messages. With ongoing marketing, your email list will continue to grow over time, expanding your customer base.
How to create an open-worthy email
Now that your email list is up and running, it’s time to start building out an email campaign. Many email service providers make sending bulk emails easy while providing statistics and data about an email blast.
You want to begin by having a simple layout that can make your message clear to the sender. The best way to do so is to avoid using large fonts or pictures that can steer a reader away from your message. Although you may have a lot you want to communicate with your audience, it is always best to keep your copy short. Many people like to read through their email quickly, and a lengthy email can turn people away from your message. If your topic has a lot of information, try driving people to your website to learn more by linking a specific page.
Next, you want to find the best way to communicate your call to action, which is your email campaign's central focus. Whether creating traffic to your website, filling out a form, or even purchasing a product, we recommend that the call to action be straightforward. The best way is through a clickable link taking your reader where you want them to go.
The last and most crucial part of the campaign is the subject line. Your subject line is what will cause the receiver to open the email. We recommend creating a subject line that is creative and personalized to the customer. Using the customer's name in the subject line will likely catch their attention, and we also recommend staying away from phrases or emojis that could cause the email to go to someone's spam folder.
Once you have the email built out, you want to be sure to send a test email to yourself to double-check that there are no misspellings and that all links are working correctly. If everything is working properly, it’s time to schedule the email out! It’s best to send the email around a time when you think your customer base may be most likely to open it. Some email marketing platforms even offer a time optimization tool to schedule emails based on previous campaigns' trends.
Learn what works and what doesn't work
Now that your email has been sent out, it’s time to monitor the data and see what worked and what didn’t. This could be the layout of your email, the wording of your subject line, your copy, etc. The solution can be resolved through the click rate, unsubscribe number, open rate, and all other data provided through your email service provider. Once you experiment with the different email marketing campaigns, you can conclude what works and doesn't work for your sending list.
Need help?
We can help you! Email Marketing is one of the leading services we provide to our clients. Reach out to info@skigital.com for more details! In the meantime, check out this Tiktok to learn more about email marketing!