STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
West Chester Business Improvement District
GOOGLE AD CASE STUDY
Overview
The mission of the West Chester Business Improvement District (BID) is to enhance the economic vitality of downtown West Chester, PA, through an active public-private partnership between the Borough government and the business and property owners in the Business Improvement District.
Objectives
The client’s goal was to strengthen the brand awareness of all components of WC BID business and Downtown West Chester with a focus on Shop Small. They wanted to become more visible on Google as well as increase traffic to their website.
Process
One of the Marketing strategies Skigital focused on for the BID was a Google Ad Words Search Campaign. Through keywords and other techniques, Google Ad Words would allow the BID to increase its visibility of small businesses and traffic to its website.
Google Ad Words Results from
October 11th - December 16th, 2022
Conclusion
As seen in the data above, the visibility of the BID on Google increased significantly over the time of their campaign. Through keyword searches, skigital was able to get the client's ranking on google higher, which led to traffic to their desired shop small business landing page.
Here at Skigital, we hope to continue to see increasing results for google ad word campaigns for the BID as well as other clients. Interested in ranking higher amongst your competitors on google? Contact us today to get started!
