STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Calista Salon & Spa
GIFT CARD CASE STUDY
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Overview
Overview
Calista Salon & Spa partnered with Skigital to execute a strategic Valentine’s Day gift card campaign designed to increase online sales, drive engagement, and maximize seasonal revenue. By combining paid media, organic social content, and targeted email marketing, the campaign delivered exceptional year-over-year growth, particularly in online gift card sales.
Valentine’s Day Gift Card Sale
The Challenge
The Challenge
In previous years, Calista Salon & Spa relied on in-person gift card purchases, with limited digital performance. The goal for 2026 was to:
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Significantly increase online gift card revenue
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Build awareness ahead of Valentine’s Day
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Create consistent engagement across multiple channels
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Convert both new and existing customers through a cohesive campaign
The Strategy
The Strategy
Skigital implemented a multi-channel marketing strategy designed to build momentum before and throughout the promotional window (February 1–14).
1. Website Conversion Optimization
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Implemented a website pop-up directing visitors to the online gift card page
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Created an additional high-visibility conversion pathway to capture active site traffic
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Reinforced urgency and visibility of the promotion during the campaign window
2. Paid Media (Meta Ads)
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Campaign ran from February 1–14
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Focused on high-intent audiences and retargeting
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Creative aligned with Valentine’s gifting themes
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Optimized for conversions and engagement
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3. Organic Social Media
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A structured content calendar helped build anticipation and maintain engagement:
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January 28: Teaser story video (Instagram & Facebook)
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February 2: Campaign launch post introducing the sale
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February 6: “Valentine’s Beauty Prep” themed content
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February 11: Reminder post to drive urgency
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4. Email Marketing
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A segmented and persistent email strategy ensured maximum reach and conversion:
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February 1: Campaign launch email
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February 4: Resend to non-openers
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February 10: Reminder email
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February 13: Final resend to non-openers
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The Results
The campaign delivered a dramatic increase in performance compared to the previous year, with especially strong gains in online sales.
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Year-over-Year Growth
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Online Sales: Increased by over 1,200% year-over-year, transforming digital gift card sales into the primary revenue driver
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In-Person Sales: Remained steady year-over-year, reinforcing the shift toward online purchasing behavior
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Key Takeaways
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Online gift card sales experienced exponential growth, becoming the primary driver of campaign success
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A consistent, multi-touchpoint strategy significantly improved customer engagement and conversion rates
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Resending emails to non-openers played a critical role in maximizing reach and revenue
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Paid media and organic content worked together to build awareness and urgency throughout the campaign window
Conclusion
This campaign showcases how Skigital helps brands unlock scalable growth through intentional, data-driven marketing strategies. By shifting customer behavior toward online purchasing and executing a highly coordinated campaign, Calista Salon & Spa achieved a significant leap in performance—turning a seasonal promotion into a standout success.
