STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
STRATEGY
At Skigital, we know the importance of a strategic marketing plan.
SEO
Having a website is important and equally important is getting people to the website.
DESIGN
Make sure those first few seconds make a huge impact with great design.
BRANDING
We find out the key components of your business and translate that into sales.
SOCIAL
Think of social media sites as electronic word of mouth that allows users to feel connected.
CONTENT
Create and share valuable content to attract and convert prospects into customers.
Jurich, Inc.
BRAND CASE STUDY
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The Brand
Jurich, Inc., is a heavy civil construction company specializing in utility installation and repairs, including water, sewer, and storm systems. What sets it apart from competitors is its ability to leverage cutting-edge technology to streamline operations and ensure timely project delivery while maintaining the highest safety and environmental stewardship standards.
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Objectives
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Develop an entire brand system from scratch.
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Create a brand new logo involving classic construction equipment, such as an excavator.
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Incorporate bold and block typography to further the company's aesthetic.
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Determine a color scheme that will work across multiple media and eventually into a brand-new website.
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Process
We worked directly with the client to ensure their vision was exactly as imagined. We worked through multiple iterations before landing on the clean, bold, and recognizable logo that Jurich uses today.
Potential Logo Concepts
Final Logo Concepts
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Conclusion
The mark quickly became a strategic foundation for developing branded content across Jurich, Inc.’s digital presence, physical assets, and company materials. Skigital’s strategic efforts delivered Jurich’s logo as a distinctive and valuable asset in building trust and driving business growth. The company stands as a trusted name in construction, building with integrity across the Greater Philadelphia Area.
